Playbooks on Follow-up
Everything Reploom has published under Follow-up, newest first. Each piece looks at where social sales conversations stall and what to change in the process.
4 articles
Follow-upHow to follow up when a buyer says let me think about it
A buyer who says "let me think about it" has not taken the next step. It is still yours: what to send in the moment, what to send later, and when to stop.
WhatsAppWhat the WhatsApp 24-hour window does to your follow-up
On WhatsApp the follow-up window is set by the platform: 24 hours from the buyer's last message, then templates only. What that changes about selling.
Follow-upLead follow-up statistics: teams give up too early
Audit after audit finds the same gap: a quarter to two-thirds of inbound leads get no response at all, and many teams quit after one or two attempts.
PricingWhy pricing answers stall social leads
A price answer can be factually correct and still end the conversation. How to structure pricing replies in DMs, and when to follow up after a buyer goes quiet.