Social leads, inspected
Notes on AI Sales QA, lost leads, reply quality, and process fixes from the team building Reploom.
Page 1 of 2, showing 1 to 9 of 13 articles
AuditHow to run a sales audit on your Instagram and WhatsApp DMs
A sales audit grades a closed 30-day window of Instagram, Facebook, and WhatsApp threads on ten columns. The sample rule, the scorecard, and how to total it.
BookingsHow to turn an Instagram DM into a booked appointment
An answered DM is not a booked one. The four moves that take an Instagram or WhatsApp conversation from a good reply to a confirmed slot on the calendar.
LeadsWhat a missed social message actually costs
73% of social users will buy from a competitor when a brand does not respond on social. The real cost of a missed DM, and how Sales QA makes it visible.
Follow-upLead follow-up statistics: teams give up too early
Audit after audit finds the same gap: a quarter to two-thirds of inbound leads get no response at all, and many teams quit after one or two attempts.
Reply SpeedSocial media response time statistics for 2026
One-third of consumers expect a social DM reply within an hour, and 86% are more likely to buy from responsive brands. The 2026 numbers, with sources.
HandoffsWho owns an Instagram DM lead? A handoff workflow
A complete social lead handoff names one owner, the intent, what was already answered, the next step, and a deadline. Most teams stop at the answer.
Lead ScoringHow to sort Instagram comments and DMs by buying intent
Sorting Instagram and WhatsApp conversations by buying intent is what makes Sales QA possible: pricing, purchase, booking, availability, trust, objections.
PricingWhy pricing answers stall social leads
A price answer can be factually correct and still end the conversation. How to structure pricing replies in DMs, and when to follow up after a buyer goes quiet.
Sales QAThe 15-minute morning Sales QA pass for social DMs
The morning check is not inbox triage. It is a 15-minute Sales QA pass that asks which buyer is still waiting and which conversation stalled overnight.