Social leads, inspected
Notes on AI Sales QA, lost leads, reply quality, and process fixes from the team building Reploom.
Page 1 of 3, showing 1 to 9 of 27 articles
Decision MakersWhen the person messaging is not the one deciding
A parent, a partner, an adult child: often the sender is not the buyer. What to ask them, what to hold, and how to write a reply that survives being retold.
ConsistencyWhen two people answer the same customer differently
Nothing was slow and nothing went unanswered. Two people answered the same customer, differently, and the customer quietly stopped replying.
Non-leadsWhat to say when you cannot help the person asking
Out of area, out of scope, out of budget, out of capacity and not yet are five different messages. Most teams send one blunt line to all five.
No-showsWhy a DM booking is not an appointment yet
To you a booking is a held slot with costs attached. To them it is a sentence in a thread they scrolled past. Most no-shows live in that gap.
CapacityWhat breaks in your DMs when the volume spikes
Under load the next step drops off your answers first, then threads get skipped, then the backlog outlives the spike. Nobody picks the order, so the clock does.
InstagramWhat a story reply tells you that a cold DM cannot
A story reply arrives with its subject attached and a story mention is a public recommendation. What each one is worth, and what to send back.
RetentionYour returning customers do not look like leads
A past customer's message carries no buying signal, so it gets the thinnest handling in your inbox. The one who stopped writing leaves no record at all.
Follow-upHow to follow up when a buyer says let me think about it
A buyer who says "let me think about it" has not taken the next step. It is still yours: what to send in the moment, what to send later, and when to stop.
QualificationHow to stop giving free consulting in your DMs
Answer the general DM question freely. The specific one, "what should I do in my situation?", is the service you sell. How to tell them apart and what to write.