Playbooks on Handoffs
Everything Reploom has published under Handoffs, newest first. Each piece looks at where social sales conversations stall and what to change in the process.
2 articles
ConsistencyWhen two people answer the same customer differently
Nothing was slow and nothing went unanswered. Two people answered the same customer, differently, and the customer quietly stopped replying.
HandoffsWho owns an Instagram DM lead? A handoff workflow
A complete social lead handoff names one owner, the intent, what was already answered, the next step, and a deadline. Most teams stop at the answer.