Playbooks on Research
Everything Reploom has published under Research, newest first. Each piece looks at where social sales conversations stall and what to change in the process.
3 articles
LeadsWhat a missed social message actually costs
73% of social users will buy from a competitor when a brand does not respond on social. The real cost of a missed DM, and how Sales QA makes it visible.
Follow-upLead follow-up statistics: teams give up too early
Audit after audit finds the same gap: a quarter to two-thirds of inbound leads get no response at all, and many teams quit after one or two attempts.
Reply SpeedSocial media response time statistics for 2026
One-third of consumers expect a social DM reply within an hour, and 86% are more likely to buy from responsive brands. The 2026 numbers, with sources.