Five leads are hiding in your comments right now
When people think about leads from social media, they picture a DM that says "I want to buy." Those exist, but they are the rare case. Most buying signals are quieter, and most of them get scrolled past.
What a real signal looks like
Here are the kinds of comments that are worth money and almost always slip through:
- "Do you ship to Germany?" on a product reel.
- "How much for the team plan?" buried in a thread of 200 replies.
- "We are switching off our current tool, is this better?"
- "Tagging my co-founder, we need this."
- "Is there a free trial?" sent at 11pm when no one is watching.
None of these say "lead." All of them are.
Why they get missed
It is not carelessness. It is volume. A single active post can generate hundreds of comments, and the five that matter look exactly like the ninety-five that do not until you read every one.
The cost of a missed lead is not the reply you did not send. It is the customer who quietly bought from someone who answered first.
Let the inbox do the reading
Reploom scores every incoming message for buying intent, from 0 to 100, the moment it arrives. Unanswered high-scoring messages are pulled into your daily brief so the five that matter are never lost in the ninety-five that do not.
You still write the reply. You just never miss the chance to. Talk to us if you want to see it on your own accounts.