Playbooks on Leads
Everything Reploom has published under Leads, newest first. Each piece looks at where social sales conversations stall and what to change in the process.
8 articles
InstagramWhat a story reply tells you that a cold DM cannot
A story reply arrives with its subject attached and a story mention is a public recommendation. What each one is worth, and what to send back.
RetentionYour returning customers do not look like leads
A past customer's message carries no buying signal, so it gets the thinnest handling in your inbox. The one who stopped writing leaves no record at all.
Paid SocialWhy your Instagram ad leads stall in the DMs
Ad reporting stops at the first message. It cannot see whether a person replied, whether the answer was complete, or whether anyone asked for the sale.
BookingsHow to turn an Instagram DM into a booked appointment
An answered DM is not a booked one. The four moves that take an Instagram or WhatsApp conversation from a good reply to a confirmed slot on the calendar.
LeadsWhat a missed social message actually costs
73% of social users will buy from a competitor when a brand does not respond on social. The real cost of a missed DM, and how Sales QA makes it visible.
HandoffsWho owns an Instagram DM lead? A handoff workflow
A complete social lead handoff names one owner, the intent, what was already answered, the next step, and a deadline. Most teams stop at the answer.
LeadsHow to find the sales leads hiding in your comments
Most buying signals in social comments do not look like leads. Here is how to spot the disguised ones and move them into a real sales conversation.
Reply SpeedHow fast should you reply to an Instagram or WhatsApp lead?
In Reploom's example report a blended 4h 10m reply time splits into 42 minutes inside working hours and 11h 30m outside them. That gap is a coverage problem.